For the past six seasons, the NASCAR XFINITY Series has had some additional summer thrills with the “Dash 4 Cash” program. The excitement this incentive produces has made it a favorite not only among fans, but drivers as well.
NASCAR announced Wednesday afternoon that the program will return once again in 2015 beginning in late May. Among the new additions include presenting sponsor XFINITY and tracks where the action will take place; Charlotte Motor Speedway, Dover International Speedway, Bristol Motor Speedway, and Darlington Raceway.
In previous years, the action began in July at Daytona International Speedway for the qualifying event, and continued through the month into the first week of August.
That all changes this season as it will be spaced throughout the summer months, beginning with the qualifier at Charlotte during Memorial Day Weekend. The top-four finishing series regulars in that event will then be eligible for a $100,000 prize the following week in Dover.
The winner and top-three placing regulars from Buckle Up 200 will compete for the prize once again two months later at Indianapolis Motor Speedway. The same selecting process will generate the four competing for the payout in Bristol, and for the finale in Darlington on Labor Day Weekend.
In total, a driver can pick up $1 million dollars if they remain in contention secure the highest finish among their challengers in all four events. This includes the final event in Darlington where they would be awarded an additional $600,000 for finishing the highest for the fourth consecutive D4C event.
Over the years, fans have been treated to incredible racing as part of this program. In 2013, emotions ran high following the New Hampshire Motor Speedway event as a late spin by @Elliott_Sadler following contact with @ReganSmith cost him the money. The two would later have a heated discussion in the garage area.
Breakthrough victories have also taken place under the program. @TyDillon was able to score his first career series win last July in Indianapolis and earn the bonus in a hard fought race.
While it remained as popular as ever last year, it was unclear whether it would return following Nationwide Insurance’s departure from the series. NASCAR senior vice president of racing operations Jim Cassidy believes the excitement is what helped XFINITY decide to bring it back.
“We’re excited that XFINITY has brought the ‘Dash 4 Cash’ program back and the reason is clear – the format has generated incredible intensity, making it popular for both competitors and fans,” Cassidy said.
Another special D4C feature is the fan involvement as one lucky race fan will walk away with $100,000 following Darlington. Four fans will each be paired with a driver competing for the prize at the track.
The highest finisher will earn their fan a check, in addition to pocketing their own. Fans can apply by visiting NASCAR.com/Dash4Cash or the XFINITY Zone at the track.
Once again this season, the incentive is set to provide additional thrills in each event. Comcast senior director of sports marketing Matt Lederer shares the high expectations for the great racing ahead.
“We hope Dash 4 Cash continues to enhance the excitement for the fans by bringing out the tenacity of these drivers as they put on a great show to get to victory lane.”
Jason Schultz is a POPULAR SPEED Development Journalist
EMAIL JASON AT firstname.lastname@example.org