On December 11, DGR-Crosley announced it would be making the jump from fielding Toyotas to Fords in 2020 and that in just six days, they would be introducing a new development driver. This manufacturer swap spelled early speculations for Hailie Deegan, who was a free agent following the 2019 season and who already had ties to the newly branded Ford team in the past.
Fast forward six days and DGR-Crosley revealed that the 18-year old driver will indeed be racing for their organization full-time in the newly modeled ARCA Menards Series as Ford Performance’s development driver. This is a massive win for both Deegan and DGR-Crosley as the female racing prodigy has cemented herself as arguably the sport’s most enticing up-and-coming talent.
This new deal comes just one month following Deegan’s breakout season in the NASCAR K&N Pro Series West in which she captured 11 top-10s, eight top-five’s and her first multi-win season (2) – all while finishing third in the series’ standings.
MVPindex also revealed that last year, the female development driver ranked third amongst all NASCAR drivers in social media engagements and impressions, only bested by 2019 Monster Energy Cup Series Champion Kyle Busch and seven-time champion Jimmie Johnson. In an all important digital age where social media is prevalent in growing the sport’s popularity, it’s highly encouraging that Deegan is the only driver inside of the top-10 who doesn’t compete in the Cup Series.
Being a highly touted talent skyrocketing through NASCAR’s lower divisions and someone who is essential for the sport’s growth, the Ford Performance development driver deal makes sense for both sides. By getting Ford’s support, Deegan is getting assurance from the manufacturer that she will receive all the tools and backing to ensure a long-standing career in NASCAR.
The deal with DGR-Crosley also opens new potential avenues for the 18-year old driver and her racing career. The David Gilliland run race team fields drivers in the NASCAR Gander RV & Outdoors Truck Series. It would not be out of the ordinary to see Deegan potentially run some truck races in the later stages of 2020, given on-track success in the ARCA Series.
The California-product will race the No. 4 Monster Energy Ford Fusion in all 20 races run in the ARCA Menards Series, but she won’t be going in blindly to the developmental driver series. In 2019, Deegan amassed four top-10’s and one top-five finish in the mere six races she ran for Venturini Motorsports.
It should also be noted that the latest success story of Ford Performance’s developmental driver program was Cole Custer. Custer masterfully raced his way to a ride in the newly named NASCAR Cup Series in 2020 after a stellar NASCAR Xfinity Series season. The California-native will take over driving duties for the No. 41 at Stewart-Haas Racing and with stars like Kevin Harvick, Clint Bowyer and Aric Almirola nearing the back-end of their careers, Deegan could make a potential great fit down the road.
The deal between the Ford Motor Company, DGR-Crosley and Deegan should spell a future of longevity and success for all parties involved. This is a much-needed statement from both Ford and NASCAR that Deegan will be one of the core-center pieces in shaping the growth of sport’s future. One thing is certain, all eyes will remain to be on the 18-year old talent as she continues her meteoric rise through NASCAR’s lower ranks.
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