Categories
NASCAR Cup Series

Chastain lands big opportunity with Ganassi

After a busy 2019 saw him compete in all three of NASCAR’s top divisions, Ross Chastain will start of the 2020 campaign with another double-duty effort.

It was announced Thursday that Chastain will drive the No. 77 Chevrolet for Spire Motorsports for the Daytona 500 in a car that will be prepared by Chip Ganassi Racing with AdventHealth serving as the primary sponsor.

The deal bears a resemblance to the deal between Spire and CGR last season when Jamie McMurray ran the Daytona 500; however, Chastain’s opportunity will span two races as they will come together again for the Coca-Cola 600 in May.

“To have the opportunity to run the DAYTONA 500 is awesome, and it’s great to do it this year with AdventHealth on board my car,” Chastain said in a press release. “I’ve only had one start in the DAYTONA 500, and can’t wait to run that race again in what I know will be a competitive car. I’m also looking forward to racing the Coca-Cola 600. That’s another iconic race that all of us want to win.”

The move also serves as a reunion of sorts of Chastain and CGR who came together during the 2018 season for three races in the NASCAR Xfinity Series, where Chastain captures his first win and earned himself a contract with the team.

Unfortunately, that did not include any races last season though due to lack of sponsorship with DC Solar filing for bankruptsy.

It’s no secret that Chastain made the most of a bad break though, as he captured wins in Xfinity and the NASCAR Gander RV & Outdoors Truck Series, and even brought his Niece Motorsports’ truck all the way through to the Championship 4.

Now this opportunity is Chastain’s biggest yet, though.

Some people may be thrown off by the Spire Motorsports label associated with the ride, but this is without a doubt his best opportunity yet in the NASCAR Cup Series.

Rewind back to the Xfinity races at Daytona International Speedway last season, where Chastain ran strong in both races with Kaulig Racing, winning the summer race. While it may be NASCAR’s second-tier series, Chastain proved to be a quality superspeedway driver.

Now, he’ll be in even better equipment in the sport’s biggest race of the season with CGR.

Chastain himself he knows that this will be a competitive car that will give him a chance to steal a win, which could lead to bigger and better things as after all, Chip Ganassi likes winners.

EMAIL MITCHELL AT mitchell.breuer@popularspeed.com

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The thoughts and opinions expressed here are those of the author and do not necessarily reflect those of PopularSpeed.com, its owners, management or other contributors. Any links contained in this article should not be considered an endorsement.

Categories
NASCAR Cup Series

Phoenix Raceway Reverts Back to Roots

This year is shaping up to be massive for the raceway that resides in the Valley of the Sun. In addition to being the new host of NASCAR’s Championship Weekend, president Julie Giese announced the track formerly known as ISM Raceway will be returning to it’s roots and be re-named Phoenix Raceway.

This news should come as a surprise, because when the Arizona-based track underwent it’s $178 million renovations, a multi-year deal was made with ISM Connect for the naming rights beginning in 2018. While specifics on the change back have not been revealed, Giese assured race fans this would in no way effect the vast amenities that are offered throughout the infield and around the track.

Overall, this is a great decision by Giese to re-brand the iconic West Coast track. ISM Raceway was the one of two tracks (the other being Auto Club Speedway) on the NASCAR Cup Series circuit that had a title sponsor for the track instead of it’s geographical location.

While this isn’t a huge deal to not have a title sponsor for the track, it will certainly help viewers at home (specifically, the ones watching the season finale at home with little or no NASCAR knowledge) realize that the action taking place on television is in Arizona. There’s no mistaking the unique LED cactus flag stand and the gorgeous desert backdrop surrounding the track, but in sports branding, identity is everything. This is a great marketing strategy that should expose Arizona-natives and those out of state to Phoenix Raceway.

Since the 1-mile speedway hosted it’s first NASCAR event in 1978 as Phoenix International Raceway, the track has undergone three different track titles (Jeff Gordon Raceway, ISM Raceway) – let’s hope Phoenix Raceway is here to stay.

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The thoughts and opinions expressed here are those of the author and do not necessarily reflect those of PopularSpeed.com, its owners, management to other contributors. Any links contained in this article should not be considered and endorsement.

Categories
NASCAR Cup Series

Team Penske Implements Cup Crew Chief Swap

Beginning with the newly titled NASCAR Cup Series and a complete schedule remodeling, the upcoming 2020 season is shaping up to be one of the most competitive and divisive yet. Adding to the plethora of changes coming to NASCAR’s premier series, Team Penske just announced it will be implementing a full crew chief swap amongst it’s three drivers – just one month away from the Daytona 500.

This shakeup in the Penske stable does come as a surprise for series veterans, Brad Keselowski and Joey Logano, as both drivers have been with their crew chiefs since joining the famed team run by Roger Penske. The two drivers have produced much success over their tenure with their respected pairings of Paul Wolfe and Todd Gordon (including championships), but looking more in-depth, the bombshell decision makes sense.

The swap doesn’t particularly target needed results in the No. 2 and No. 22 camps, but in the growth and development of Ryan Blaney. Since entering full-time competition in the Cup Series in 2016, the highly touted racing prodigy has yet to progress into the great potential he brings to the table.

Blaney – who had been paired with Jeremy Bullins in 2012 when he joined Team Penske in the NASCAR Xfinity Series  – has only found victory lane three times in the last three season. It’s not to say the driver of the No. 12 has not had moderate success; he just hasn’t produced as well as some of the other young talents in the Cup Series.

With all of this in mind, the swap should be a win for all drivers involved. Blaney will be inheriting an experienced, championship winning crew chief, as Keselowski and Logano will be gifted with a fresh change in scenery to build off of the successes they’ve had in their time at Team Penske.

Matthew T. Thacker

Brad Keselowski & Jeremy Bullins

Let’s begin with the pairing that makes the most sense – Keselowski and Bullins. Bullins makes the jump from the No. 12 team and will now sit atop the pit box of the 2012 Cup Series Champion. The new duo has a history together (and a successful one). From 2012-14, Bullins was at the helm for the Michigan-native for 47 races in the Xfinity Series and the two found victory 14 times.

Keselowski and Wolfe were one of the most dominant forces in the garage area in terms of wins, but one championship and only one additional title-bid over the last eight seasons is not the most desirable. While it couldn’t have hurt to keep the long-standing duo in-tact, the undeniable talents of the 35 year-old driver blended with the past experience of Bullins should add a little more competitive edge to the No. 2 team.

One driving factor for this new pairing is Keselowski’s inability to put together a full season, as of late. The driver of the No. 2 has yet to advance past the Round of 8 since the sport implemented it’s most recent Playoff format. Out of Bullins’ three wins with Blaney, two of them came during the post season.

While Bullins only has three Cup wins to his resume, since joining the Penske organization in 2012, he’s been the crew chief for 10 different drivers and produced 21 additional wins in that span.

Nigel Kinrade

Joey Logano & Paul Wolfe

This is the swap that should have every team on edge in the Cup Series. The 2018 Series Champion will now team up with 2012 Championship winning crew chief, Paul Wolfe. At age 29, Logano is about to enter his prime as an athlete and he already has 23 wins. Wolfe is the winningest crew chief amongst the three being moved around the  organization with 29 victories in the last nine years.

While the new tandem doesn’t have any experience working together, a champion entering his prime mixed with one of the greatest minds in the sport should bode well for the No. 22 team. Over the last three years, the Connecticut-native drove his way to six wins, one title and 64 top-10s (the most out of the three Penske drivers). In that same span, Wolfe guided Keselowski to nine wins and 40 top-fives (the most out of trio of athletes).

The most compelling argument for this pairing can be found in second half successes for both parties. Historically, Keselowski and Wolfe produced most of their success in the early stages of the season and once making it to the Playoffs, found difficulty in advancing past the Round of 8. Logano on the other hand, typically hits his stride mid-way through the season and is often a contender to make it to the Final 4.

It should also be noted that when Wolfe won the championship in 2012, his driver was 28 years old – just one year younger than the driver he is inheriting. This could be a deadly match in 2020 and beyond, all eyes will be on the No. 22 team to be a contender year-round.

Rusty Jarrett

Ryan Blaney & Todd Gordon

When dealing with the growth and development of any athlete, experience is key. With Gordon making the transition from the No.22 team to the No. 12 team, the 26 year-old will indeed be presented with tons of experience. Gordon has been a presence in NASCAR since 2005 when he began his stint as a crew chief in the Xfinity Series. He made the jump to Team Penske in 2011 when he worked alongside series veterans Keselowski, Kurt Busch and Sam Hornish Jr.

Gordon was able to guide his drivers to 28 NASCAR sanctioned wins and one series title, all with Team Penske. When him and Logano first teamed up in 2013, they found success immediately. In fact, the pair did not have a winless season in their seven year history and in that time compiled the most top-fives and top-10s for Team Penske, in addition to the organization’s most recent championship.

Gordon now finds himself in an all too familiar position while leading the No. 12 team. Much like Logano in 2013, Blaney is a hot, young talent with all eyes on him every week. While he couldn’t do much in the No. 20 car at Joe Gibbs Racing, once Logano signed with Roger Penske and worked alongside Gordon, things started clicking for the driver of the No. 22; now he is consistently one of the best drivers in the field. Mr. Penske and Gordon could be seeking that same magic that came to fruition with Logano.

This crew chief swap should spell success for all teams involved at Team Penske. Whether it be fine-tuning production that has been in the organization, or cracking untapped potential for a young driver, this could be the team to watch for in 2020. Every year, Joe Gibbs Racing and Team Penske are the strongest teams once the season begins at Daytona International Speedway. However, the Ford-led group typically trails off about halfway through the season. Could this be the shakeup that Team Penske needs to compete year-round with Joe Gibbs Racing?

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The thoughts and opinions expressed here are those of the author and do not necessarily reflect those of PopularSpeed.com, its owners, management to other contributors. Any links contained in this article should not be considered and endorsement.

Categories
Home Tracks

Ford Performance Claims Hailie Deegan in 2020 DGR-Crosley Deal

On December 11, DGR-Crosley announced it would be making the jump from fielding Toyotas to Fords in 2020 and that in just six days, they would be introducing a new development driver. This manufacturer swap spelled early speculations for Hailie Deegan, who was a free agent following the 2019 season and who already had ties to the newly branded Ford team in the past.

Fast forward six days and DGR-Crosley revealed that the 18-year old driver will indeed be racing for their organization full-time in the newly modeled ARCA Menards Series as Ford Performance’s development driver. This is a massive win for both Deegan and DGR-Crosley as the female racing prodigy has cemented herself as arguably the sport’s most enticing up-and-coming talent.

This new deal comes just one month following Deegan’s breakout season in the NASCAR K&N Pro Series West in which she captured 11 top-10s, eight top-five’s and her first multi-win season (2) – all while finishing third in the series’ standings.

MVPindex also revealed that last year, the female development driver ranked third amongst all NASCAR drivers in social media engagements and impressions, only bested by 2019 Monster Energy Cup Series Champion Kyle Busch and seven-time champion Jimmie Johnson. In an all important digital age where social media is prevalent in growing the sport’s popularity, it’s highly encouraging that Deegan is the only driver inside of the top-10 who doesn’t compete in the Cup Series.

Being a highly touted talent skyrocketing through NASCAR’s lower divisions and someone who is essential for the sport’s growth, the Ford Performance development driver deal makes sense for both sides. By getting Ford’s support, Deegan is getting assurance from the manufacturer that she will receive all the tools and backing to ensure a long-standing career in NASCAR.

The deal with DGR-Crosley also opens new potential avenues for the 18-year old driver and her racing career. The David Gilliland run race team fields drivers in the NASCAR Gander RV & Outdoors Truck Series. It would not be out of the ordinary to see Deegan potentially run some truck races in the later stages of 2020, given on-track success in the ARCA Series.

The California-product will race the No. 4 Monster Energy Ford Fusion in all 20 races run in the ARCA Menards Series, but she won’t be going in blindly to the developmental driver series. In 2019, Deegan amassed four top-10’s and one top-five finish in the mere six races she ran for Venturini Motorsports.

It should also be noted that the latest success story of Ford Performance’s developmental driver program was Cole Custer. Custer masterfully raced his way to a ride in the newly named NASCAR Cup Series in 2020 after a stellar NASCAR Xfinity Series season. The California-native will take over driving duties for the No. 41 at Stewart-Haas Racing and with stars like Kevin Harvick, Clint Bowyer and Aric Almirola nearing the back-end of their careers, Deegan could make a potential great fit down the road.

The deal between the Ford Motor Company, DGR-Crosley and Deegan should spell a future of longevity and success for all parties involved. This is a much-needed statement from both Ford and NASCAR that Deegan will be one of the core-center pieces in shaping the growth of sport’s future. One thing is certain, all eyes will remain to be on the 18-year old talent as she continues her meteoric rise through NASCAR’s lower ranks.

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The thoughts and opinions expressed here are those of the author and do not necessarily reflect those of PopularSpeed.com, its owners, management to other contributors. Any links contained in this article should not be considered and endorsement.

 

Categories
News

2020 Silly Season Updates and Expectations

With the NASCAR Cup Series off-season in full effect and the 2019 Awards Banquet in Nashville wrapping up a week ago, we’re already under 60 days away from the Daytona 500. As the 2020 season draws closer, the sport has now seen many of it’s stars swap rides as well as inherit well-established teams to begin their new careers.

Here’s everything you need to know about the most up to date team changes to this point and the newest faces entering NASCAR’s premier series:

Nigel Kinrade | NKP

Matt DiBenedetto

Quite possibly the best storyline to come out of 2019 was the breakout of Matt DiBenedetto. The former driver of the No. 95 for Levine Family Racing made headlines in the first race of the season  when he had a legitimate shot to win the Daytona 500. As the year progressed, fans soon came to realize that the 27-year old was no fluke.

The California-native would go on to complete the season with 152 laps led, seven top-10s and three top-fives – which included a second-place finish  to Denny Hamlin at Bristol Motor Speedway.

While DiBenedetto did not notch the first win of his career in 2019, he certainly turned heads and cemented himself as a fan favorite. In fact, he finished third overall in the Most Popular Driver ballot.

Fast forward to 2020, Paul Menard revealed he would be stepping away from full-time racing, leaving his seat in the famed Wood Brothers Racing No. 21 wide open. When Menard announced he would be giving up his ride, he fully endorsed DiBenedetto as his replacement and sure enough – the California-native will now be driving the No. 21 Ford Mustang for the Penske-affiliated team.

Not only was DiBenedetto the feel good story of 2019, but the signing and how it came about for the 27-year old was also a feel good story.

Team Penske amassed six wins last season and it would not be a surprise to see DiBenedetto capture his first career win in better equipment. One thing is certain, we should see the fan favorite contending for top-10 finishes and maybe even top-fives. However, he is making the jump from Toyota to Ford. Even while fielding a significantly less cars than Ford and Chevrolet in 2019, Toyotas were the class of the field. It will be interesting to see if DiBenedetto can make the transition with ease.

Russell LaBounty | NKP

Ricky Stenhouse Jr.

After seven years of full-time racing for Roush-Fenway Racing, Jack Roush decided to part ways with two-time NASCAR Xfinity Series Champion, Ricky Stenhouse Jr. The now former driver of the No. 17 Ford Mustang posted yet another lackluster season driving for ‘The Cat in the Hat.’ When teammate Ryan Newman is 10 years older, racing in the same equipment and making the Playoffs, it’s not a good look.

The Mississippi-native now finds himself racing for JTG Daugherty Racing in the No. 37 car, which was driven by Chris Buescher in 2019. The two drivers posted similar stats last season and in all honestly, this is a true-blue car swap. The only major difference is that the two-time Xfinity Series Champion is making the jump from Ford to Chevrolet, which could put him at a disadvantage.

In 2019, Stenhouse totaled one top-five, three top-10s and led 109 laps, which placed him 23rd in the overall standings. Expect more or less the same from the Mississippi-native in 2020.

Gavin Baker | NKP

Chris Buescher

As documented above, Stenhouse would be taking over driving duties for the No. 37 Chevy Camaro which Buescher piloted in 2019. The 2015 Xfinity Series Champion will now join Newman at Roush-Fenway Racing as he will now take over for the No. 17 Ford Mustang.

The 26-year old driver didn’t have an awful season given his equipment and manufacturer disadvantage last year. While he only led 13 laps en route to four top-10s, this was good enough to place him 20th in the overall Cup Series standings – three spots ahead of his counterpart, Stenhouse.

The Texas-native is inheriting a quality ride and he’ll have a well-established veteran in Newman to lean on for advice. He even showed glimmers of hope in the 2019 season, contending for top-10 finishes regularly towards the end of the year. It would not be out of the question to see Buescher add some more top-fives to his resume and even have a shot at making the Playoffs in 2020.

Rusty Jarrett | NKP

Tyler Reddick

Historically, Xfinity Series drivers making the jump to the Cup Series doesn’t pan out until a few years down the road. However, Tyler Reddick is indeed Cup ready.

The 23-year old driver just recorded his second-consecutive title in the Xfinity Series and he already has experience at the sport’s premier level. While the California-native has only run two race at the Cup level, in one of those starts he finished ninth and at Kansas Speedway nonetheless. Not to mention, in the same equipment that he will be racing with in 2020.

In one of the more shocking headlines from 2019, it was announced that Richard Childress Racing would be parting ways with the driver of the No. 8 Chevrolet, rookie Daniel Hemric. By no means at all did Hemric have a disappointing debut season, but with such highly touted talent on the rise in NASCAR’s lower divisions there is a strong emphasis on performing now.

Reddick will now take over driving for the No. 8 Camaro at Richard Childress Racing, but rest assured for him, he should have much more lee-way than the driver who came before.

Given the 23-year old’s experience and showcased talent in two of NASCAR’s series, it wouldn’t be out of the ordinary to see Reddick compete for top-10s and maybe even top-fives with a shot at making the Playoffs in 2020. I personally could see him delivering Richard Childress Racing their first win in two years.

Russell LaBounty | NKP

Cole Custer

Fans have been treated to many unlikely and divisive moves in the offseason, but this could be the most shocking. It was well documented that Daniel Suarez was seeking a contract extension during the 2019 season. Team-owner Tony Stewart even reiterated that they were “close” to a deal in mid-October.

Just days before the events at Homestead-Miami Speedway, Stewart-Haas Racing released a statement citing that Cole Custer would be promoted to the Cup Series and they would be parting ways with Suarez. This now leaves the Mexico-native with no ride currently for 2020 and places Custer in the No. 41 Ford Mustang.

While he was one of the Xfinity Series ‘Big Three’ last year, don’t expect the 21-year old to make immediate waves like Reddick possibly can. The California-native does have limited experience running three race at NASCAR’s premier level, but in 2018 and for Rick Ware Racing.

Custer does have many advantages over Reddick and Christopher Bell as he prepares for his debut season in the Cup Series. Not only will he have teammates Kevin Harvick, Clint Bowyer and Aric Almirola to turn to for help, but he’ll also have Stewart to assist as well. Not to mention, Stewart-Haas Racing has been one of the most dominant forces in the sport since it was established in 2011.

It typically takes rookie drivers around two years to settle into NASCAR’s highest division, but it would not be shocking to see Custer start his career off strong. He should be in contention for top-10 finishes and may even snag a top-five here and there. Playoffs could be a possibility, but right now consider it a stretch.

Russell LaBounty | NKP

Christopher Bell

The final piece to the Xfinity Series ‘Big Three’ will be inheriting the former ride of DiBenedetto. As revealed, the 27-year old will be taking over driving duties for the No. 21 at Wood Brothers Racing, which now places Bell in the No. 95 at Levine Family Racing.

Bell will without a doubt be faced with the biggest disadvantage of his two counterparts from last season, but this doesn’t mean he can’t have a successful season. Levine Family Racing went from Kasey Kahne (who had a less than stellar season due to health issues) to DiBenedetto who seriously turned heads and made waves in 2019.

The talent is definitely there for the 24-year old, who had a series leading eight wins, 20 top-fives and 21 top-10s in the Xfinity Series last year, but this is the Cup Series. Unlike Custer and Reddick, Bell has no experience at NASCAR’s highest level and it would be incorrect to say that he’ll tear it up like he did in NASCAR’s lower division, especially in the No. 95 car.

It’s again not out of the question to see him have a successful year – look at what DiBenedetto did last season. And should the Oklahoma-native remain at Levine Family Racing through 2021, maybe we could see this small team follow the trend that Furniture Row Racing did with Martin Truex Jr. at the helm.

But for 2020, we should expect to see Bell mostly in contention for top-15 finishes with an occasional top-10 mixed in as the season progresses.

EMAIL COLE AT: colecusumano88@gmail.com

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The thoughts and opinions expressed here are those of the author and do not necessarily reflect those of PopularSpeed.com, its owners, management to other contributors. Any links contained in this article should not be considered and endorsement.

Categories
News

NASCAR introduces Premier Partners of NASCAR Cup Series: Busch Beer, Coca-Cola, GEICO, Xfinity

DAYTONA BEACH, Fla. (Dec. 5, 2019) – In a historic shift for the sport, beginning in 2020 NASCAR’s premier series will be known as the NASCAR Cup Series and will feature four cornerstone brands as Premier Partners; Busch Beer, Coca-Cola®, GEICO and Xfinity.

In addition to the establishment of the Premier Partner positions, this significant shift will provide many strategic benefits to the industry, including greater activation opportunities for brands across the sport. NASCAR’s inaugural grouping of Premier Partners will play a key role in consumer marketing and fan development initiatives moving forward.

“This has been a monumental year for our sport, one highlighted by significant changes in our business model to ensure long-term viability and growth,” said Steve Phelps, NASCAR President. “As we begin this new chapter, we are joined by four incredible brands with deep-rooted histories across all levels of our sport. We are honored to have this elite group represent our NASCAR Cup Series for years to come.”

The new model includes premium assets for each Premier Partner to engage the most brand-loyal fans in sports throughout the entire season. Premier Partners will collectively own a presence connected to the NASCAR Cup Series Championship Race and NASCAR All-Star Race. Additionally, all four partners will be prominently featured in multiple platforms across the sport, including integrations in broadcast, NASCAR digital and social channels, event entitlements, in-market promotions and at-track activations.

“This new model will provide our Premier Partners with a heightened level of integration and visibility across all aspects of our sport,” said Daryl Wolfe, NASCAR executive vice president and chief sales and operations officer. “Each of these partners have demonstrated their commitment to our brand-loyal fan base and we are excited about how these brands will elevate the NASCAR Cup Series.”

Busch Beer
Busch Beer returned as a NASCAR Official Partner in 2018. The deal provided the beer brand exclusive sponsorship of the Busch Pole Award, a position it will continue to maintain throughout its Premier Partnership. Additionally, Busch Beer will sponsor a NASCAR Cup Series event in 2020.

“We are continuing to evolve our presence in NASCAR because we have a significant connection to its fans and believe in the future of the sport,” said Nick Kelly, vice president partnerships, beer category and community, Anheuser-Busch. “The Premier Partner position strengthens our deep-rooted history in the sport and will provide fans with even more opportunities to enjoy a crisp, cold Busch Beer on race day.”

Anheuser-Busch’s history in NASCAR dates back decades to 1978, when it sponsored the Busch Pole Award. Additionally, Busch Beer was the “Official Beer of NASCAR” from 1988 through 1997. Beginning in 1998, Anheuser-Busch sponsored the Bud Pole Award through its Budweiser brand, which also became the “Official Beer of NASCAR” through 2007.

Coca-Cola
Coca-Cola has been involved with stock car racing for 50 years and became a NASCAR Official Partner in 1998. As a Premier Partner, Coca-Cola will continue its sponsorship of both NASCAR Troops to the Track and NASCAR Salutes, the portion of the season focused on highlighting industry-wide appreciation of the U.S. Armed Forces. Coca-Cola will also continue to own race entitlements at Charlotte Motor Speedway and Daytona International Speedway. Additionally, Coca-Cola becomes the presenting sponsor of the NASCAR Cup Series regular season championship trophy.

“Coca-Cola has a long history of successful collaboration with NASCAR and elevating our position to Premier Partner provides even more opportunity to connect fans to unforgettable experiences,” said John Mount, vice president, sports marketing, Coca-Cola North America. “Further integrating our two brands affords Coca-Cola the opportunity to build on our winning formula and contribute to the growth of the sport in the years ahead.”

The agreement further enhances Coca-Cola’s position as the “Official Soft Drink of NASCAR.” A signature part of the brand’s marketing strategy is the Coca-Cola Racing Family – an exclusive group of top drivers representing Coca-Cola who are featured across company advertising, promotions and packaging.

GEICO
GEICO’s involvement in NASCAR spans more than a decade and the company became the “Official Insurance Provider of NASCAR” earlier this year. As one of the most fully integrated brands in the sport, GEICO will enhance its existing assets through its Premier Partnership and become the presenting partner of a season phase.

“Our affiliation with NASCAR has been successful over the past decade and expanding our role to Premier Partner was the next logical step,” said Bill Brower, assistant vice president of marketing for GEICO. “Our expanded presence will allow us to further engage the most brand-loyal fans in sports, bolster our effective marketing platform and play a prominent role in the sport in the years ahead.”

Xfinity
Comcast’s Xfinity brand entered the sport with a landmark 10-year partner agreement in 2015, positioned as the title sponsor of the NASCAR Xfinity Series and the “Official Entertainment Partner of NASCAR.” As a Premier Partner, Xfinity will maintain its Xfinity Series sponsorship, central to its NASCAR strategy. Xfinity will also sponsor the Championship 4 elimination race of the 2020 NASCAR Cup Series Playoffs at Martinsville Speedway.

“The first five years of our partnership with NASCAR has exceeded our expectations and the season-long national platform has provided increased exposure for the Xfinity brand and allowed us to demonstrate how our products and services enhance the way race fans enjoy this great sport,” said Matt Lederer, vice president of brand partnerships, Comcast. “Given the overwhelming fan reaction and how the industry has embraced the Xfinity brand, we’re thrilled to expand upon that commitment by becoming a Premier Partner of the NASCAR Cup Series, while also continuing to showcase the young stars of the NASCAR Xfinity Series.”

Throughout the past five years, Xfinity has elevated the series “Where Names Are Made,” supporting the introduction of an elimination-style Playoffs, reenergizing the Dash 4 Cash program, reimagining how champions are celebrated at Xfinity Champion’s Day at Universal Orlando Resort and has honored charitable efforts within the industry through its prestigious Comcast Community Champion of the Year Award platform. Xfinity continues to change the way fans access the sport through its Xfinity Stream app, Xfinity X1 video and Xfinity xFi internet.