Fan support has meant a great deal in Jordan Anderson’s young NASCAR career.
The 25-year-old wheelman drives the No. 66 Chevrolet for Bolen Motorsports in the Camping World Truck Series. However, lack of funding has impeded Anderson from competing in all the series’ events, so he turned to social media for support.
“I had some fans tweeting to me after I said I was looking for a sponsor for New Hampshire because we blew a motor at Chicago the week before,” Anderson told POPULAR SPEED. “We’re a small team, and we only had one motor. We did not have the funding to get one for New Hampshire.
“So, I reached out to social media to try to find a sponsor. Then, a couple of fans said, ‘Hey, if you create a Go Fund Me account or something like that, we’ll help out however we could.’”
Anderson created a website called www.SponsorJordan.com, which offers fans the opportunity to sponsor his race team’s truck. Through the site, people can contribute to the No. 66 team’s budget by donating any amount ranging from $20 to $5,000.
Last month at the mile-long track, the website’s goal came to fruition when Anderson’s truck donned a “Fueled By Fans” logo across the bed and on the side panels.
Anderson also hand wrote the 120 names of each person who contributed to Bolen Motorsports’ funding as a token of appreciation.
“I wanted to think of how I could give back to those that helped our program a little bit,” Anderson said. “I thought it would be cool to do something different because I’ve seen names printed on a decal. That just didn’t feel authentic to me, and I wanted to say, ‘Thank you.’ So I felt like personally handwriting every person’s name, which I thought was special for me to do it like that.”
Anderson finished 22nd at New Hampshire with the fan-sponsored truck. He plans to run the “Fueled By Fans” machine again next month at Texas Motor Speedway.
“Some people reached out to me and said, ‘Hey, I didn’t even know about this program — I want to help you out again,’” Anderson said. “So we’re going to do another ‘Fueled By Fans’ truck at Texas in a couple of weeks.”
The 2016 season marks the second year for the South Carolina native in the Truck Series. He’s also made four starts in the XFINITY Series this season with Obaika Racing.
His best finish in NASCAR’s second-tier series came at Chicagoland Speedway, where he finished 29th, despite a transmission failure.
But Anderson said his ascendance in the sport is a result of visiting all of NASCAR’s biggest tracks a second time as well as keeping his fans involved with his team.
“I’ve been really fortunate with the fan following. I think the goal of to keep staying in the sport and finding more opportunities to move up has been accomplished this year,” Anderson said. “From the standpoint of a driver, you never stop growing. I‘ve worked really hard this year to grow a better understanding of the sport. It’s so hard to get into the NASCAR garage area as a driver, and it’s a real honor to be there every week.”
EMAIL JOHN AT email@example.com
FOLLOW ON TWITTER: @The5thJohnHav
The thoughts and opinions expressed here are those of the author and do not necessarily reflect those of PopularSpeed.com, its owners, management or staff. Any links contained in this article should not be considered an endorsement.