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NASCAR Launches New Campaign Centered on Father’s Day

By Stephanie Adair – NASCAR is a family sport with fathers being deeply rooted in its foundation.

Famous fathers like Bobby Allison, Dale Earnhardt Sr., Bill Elliott, Ned Jarrett and Richard Petty have seen their children grow up and follow in their footsteps. Many fans developed a love of NASCAR at a young age through their father, who introduced them to racing. NASCAR helps bring families together, while creating cherished memories.

On Tuesday the sport announced “NASCAR with DAD,” a campaign to promote memorable moments with fathers. They encourage all fans to share their favorite memories with dad at the track by using #NASCARwithDAD on all platforms of social media.

During Father’s Day weekend NASCAR official partners, 3M, Ford, Goodyear, and Sprint will be surprising fans and their fathers at Michigan International Speedway with special experiences.

Called the #NASCARwithDAD sweepstakes, the grand prize includes an exclusive VIP experience for two at Homestead-Miami Speedway, along with an unforgettable Goodyear Blimp Ride over the track.

Fans who enter can also win one of ten NASCAR Racing Experience prize packages, which give them an opportunity to drive a NASCAR-style stock car with their Dad.

“For generations, the bonds between parents and children have been cemented through sharing memorable NASCAR experiences,” said NASCAR’s managing director of marketing platforms Matt Shulman. “This campaign celebrates those special Father’s Day memories through the lens of NASCAR.”

To enter for a chance to win the #NASCARwithDAD sweepstakes visit www.nascar.com/NASCARwithDad. The contest will be open until the end of Father’s day.

EMAIL STEPHANIE AT stephanie.adair@popularspeed.com

FOLLOW ON TWITTER: @S_Adair98

By Stephanie Adair

Stephanie Adair, a high-school student from St. John’s, Florida, is dual-enrolled in college working toward a degree in Converged Communications. As a contributor to POPULAR SPEED, she enjoys joining her love of writing with her passion for motorsports.

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